It’s easy to get to

Do you really want to spend most of the first day of your trip on a bus to your resort?  Benidorm is a bus ride away from Alicante Airport or a tram ride away from Alicante city, or there are a multitude of companies offering private transfers.  I normally use the shuttle service provided by https://www.beniconnect.com/ and have found them to be very reliable.

It’s affordable

Whatever your budget, and whatever your accommodation preference, Benidorm will have somewhere to  suit.  It’s such an established resort that everything from hostel bunks to luxury apartments are available, and because there’s so much competition prices aren’t extortionate

The beach(es)

With not one but two major south facing beaches, and several smaller handy beaches and coves, you won’t be crammed for space.  There’s a nice mix of sunbed and brollies for hire and free and open space to bring your own towel and relax – and the free space isn’t shunted over to the side out of the way.

There’s something for everyone

Benidorm really does have something for everyone – whether you want to relax and chill out, party, be sporty (especially watersports), go sightseeing or eat tapas with the locals.

It’s walkable

If you commute to work all year, you don’t really want to drive all holiday!  Benidorm is highly walkable, with wide paths and lots of pedestrian crossings, and plenty of pedestrianised areas.  In the evenings, when the heat dies down, the pathway by the beach is full of people of all ages strolling along, and there’s a lovely relaxed atmosphere.

It’s good for eating out

Whether you want to graze on tapas, have a full English fry-up or a relaxed evening meal, Benidorm has plenty of options to choose from.  The best deal is the lunchtime menu del dia, a great value three course meal which might even include a drink.  Remember mealtimes are slightly later in Spain than the UK, so lunch will be around 2 and dinner from 8pm, though in Benidorm nobody will be at all bothered if you’d rather eat much earlier.  Which leads nicely to my next reason –

It’s relaxed

Benidorm has been a major tourist destination for so long that it’s become a very tolerant city, while remaining really friendly.  It’s anything but snooty.

It’s got great transport links

If you want to go further afield, then Benidorm has a great tram service which runs from Alicante to Denia, and is a lovely run along the coast.  It’s also good for buses – the number 10 Alsa bus will take you to Albir or Altea, smaller places just up the coast which are great for an afternoon out.

It’s a lot prettier than you think

Benidorm was designed as a ‘vertical city’ and there are certainly plenty of modern buildings and design, but there’s also the old town, with has more of a traditional Spanish town feel, and the area round the old castle, jutting out to sea, is lovely.

The countryside is accessible and amazing

Just next to Benidorm is the Serra Gelada, a national park with some great walks – if you feel energetic then I recommend a walk/bike ride up to the Benidorm Cross or the Torre de Les Caletes.